Early in their formative years, these children are comfortable speaking to voice assistants and swiping on smartphones. Alphas haven’t just grown up with technology-they’ve been completely immersed in it since birth. Some members of Gen Alpha (born in the early 2010s) can barely walk, but it’s already set to be the most transformative generation yet. As such, Gen X is generally viewed as peer-oriented and entrepreneurial in spirit. This cohort grew up with higher divorce rates and more two-income households, resulting in a general lack of an adult presence in their childhoods and teenage years.
Currently, Gen X comprises 20.6% of the US population, making them smaller than any other age demographic. Generation X, also known as Gen X, the latchkey generation or, jokingly, the forgotten or middle child generation, consists of people born between 19 (ages 41-56 in 2021). Like what you’re reading? Click here to learn more about Insider Intelligence’s leading Ecommerce and Retail research. Prior to Gen Z, millennials were the largest and most racially and ethnically diverse generation. Their financial status and tech-savviness have fundamentally changed how they live and work-earning them stereotypes that they job hop and have killed a number of industries. Millennials have led older generations in technology adoption and embracing digital solutions. Much of this cohort entered the workforce at the height of the Great Recession, and have struggled with the subsequent widening of the generational wealth gap. Millennials, also known as Generation Y, include anyone born between 19 (ages 25 to 40 in 2021) and represent about a quarter of the US population. Gen Z grew up with technology, the internet, and social media, which sometimes causes them to be stereotyped as tech-addicted, anti-social, or “social justice warriors.” What are Millennials (Gen Y)? Pew Research recently defined Gen Z as anyone born after 1997. Generation Z, is the youngest, most ethnically-diverse, and largest generation in American history, comprising 27% of the US population. Gen Z Terms and Definitions What is Generation Z (Gen Z)?
Gen Z is the most skeptical-but the least concerned-about brands’ data privacy practices.
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